Networking is essential for the modern day business, whether you are starting up or growing your existing company.
Nowadays businesses are being advised that all your potential business is now on the internet and that your website and social media should be your main priority, however not everyone is online and we know from experience a lot of business owners prefer the 1 on 1 approach.Networking is the best way to connect to people and build relationships, mainly because it’s a face to face approach.
It gives clients and decision makers a chance to meet and engage in conversation about what you and your company do.
For example you could grow your supply chain of clients by sharing your knowledge, as businesses can be deterred by receiving constant emails. However a ComRes poll carried out last year for the British Library shows that 62% of British adults have never attended a networking event. Half of those who were surveyed even described feeling uncomfortable while networking.
Despite the 51% of people feeling nervous about networking the report itself does demonstrate that social networking works.
Around four in five of those we have networked previously have reported benefits including making useful contacts and increasing sales – and we have to agree with them.
Here is what we feel are the 5 main benefits of networking:
. Shared Knowledge
. Opportunities & Advice
. Increased Confidence
. Raising your profileStill unsure whether networking is for you and feel nervous at the thought of it?
Don’t be, read this fantastic advice from the Guardian and British Library ambassadors on how to network effectively.Being a Kent based business we love to get involved and take part in local networking events such as the monthly KCFG meetings (Kent Construction Focus Group) and IoD (Institute of Directors). There are some fantastic networking events coming up this month which we highly recommend including the following.
Tuesday 14th July – IoD Kent Finance Forum with James Sproule
Location: Hempstead House, Sittingbourne
Time: 5:30pm – 8pm
Book Here to Attend
Join the IoD at Hempstead House, Country House Hotel and Spa, to hear from James Sproule IoD Chief Economist and Director of Policy. James will be sharing his ever popular outlook of the UK economy and the challenges and the opportunities for business post the General Election.
James is in huge demand and his talk will be followed by table discussions on some of the topics raised by him. There will also be time for networking with Members, your Chairman, Committee members and our other guests.
Recently Julie Anderson, Design Director of RAP Interiors, was proud to be one of the judges of the “Entrepreneur of the Year” KEiBA award on behalf of the IoD Kent Branch – which saw Swanstaff Recruitment win this prestigious award.
Overall networking is one of the most important skills that you could learn in order to make your business a success story. Having a strong presence and communication will help you build strong relationships with other entrepreneurs from different age groups, nationality and fields of interest.
It’s a more personal one to one approach that may cost an hour of your time but the positives from it will benefit your company greatly!
You can then go one step further and continue to network with your new connections on social media including Twitter.
Remember it’s not about who you know….but who knows you!
Want to find out more about networking or any of the events mentioned then contact our Design Director, Julie and she can help recommend events to attend and give more details on who to contact.If you are involved with the Kent Invicta Chamber keep an eye out as we talk more about networking, winning awards and also the latest in CDM regulations in the upcoming Thinking Business Magazine. Thank you to Pete Bresser for allowing us to use his photography